As part of its continuing drive to encourage savings culture among the general public, the unbanked segments in particular, and in line with its reward initiative for its Customers, FirstBank, Nigeria’s most valuable banking brand has rewarded 480 customers in the January monthly raffle draw of the FirstBank Savings Bonanza which held yesterday, Feb 5, 2015 in Awka, the Anambra State Capital with lots of gifts and cash prizes. The promo which kicked off in September 2014 will run till February 28, 2015 and winners will emerge based on Monthly and Quarterly Draws to be held during the duration of the promo.
The monthly and quarterly raffle draws in the Savings Promo Bonanza have produced several winners in the past months to include 180 winners of 32 -inch LED Televisions, 180 winners of Samsung Galaxy Tab 3, 180 winners of Home Theatre Systems, 180 winners of N50,000 cash prize each and 6 winners of a brand new Hyundai Elantra cars
Speaking at a media event recently, Head, Consumer Banking Products, Mrs. Adebimpe Ihekuna said that “The FirstBank Savings Promo Bonanza is a platform designed for enhancing savings culture in the nation and encouraging the youths as well as the unbanked to embrace the financial services system.” It is designed to reward customers for their patronage and loyalty to the brand over the years in keeping up with the Brand’s promise of putting customers first. Mrs. Ihekuna also added that the Bank has been changing the life style of average Nigerians with its Savings Promo since 2008.
To qualify for the monthly draws, existing customers need to increase their savings account with N10,000.00 monthly and allow balance to stay in the account for a minimum of 30 days. Multiples of N10,000.00 increases on existing account will afford multiple tickets for the monthly draw; thus, increasing the chances of winning. New customers who open a savings account with N10,000.00 and allow balance to stay in the account for 30 days also qualify for the monthly draw. Multiples of N10,000.00 fresh deposits by new customers will afford them multiple tickets for the monthly draw. To qualify for the quarterly draws, new and existing customers are to increase their savings account balance with N20,000.00 consecutively for 3 months or a bullet minimum of N60,000 unbroken for 3 months.
The final draw of the Savings Promo Bonanza comes up in March 2015 and customers are encouraged to participate by increasing their FirstBank Savings account balances with a minimum of N10,000.00 or N20,000.00 as often as possible before the next draw to increase their chances of winning.
Commenting on the promo, Head, Marketing and Corporate Communications for FirstBank, Mrs. Folake Ani-Mumuney reiterated FirstBank’s commitment to her customers’ needs and aspirations and enjoined them to continue to patronize the Bank whilst assuring of the Bank’s drive to continue to churn out innovative and tailored-fit products and services.
In ensuring transparency and credibility of the draws, the process is under the supervision of the National Lottery Regulatory Commission and with world class consultants, KPMG Professional Services, to ensure the promo aligns with world best practice.
About FirstBank
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,464 ATM’s and over 9 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, International Commercial Bank (ICB) The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, and 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For three consecutive years, 2012, 2013 and 2014, FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.