Wema Bank PLC has unveiled its new company Logo at branches nationwide. This revelation was made during the 70th anniversary celebration held in Lagos during the weekend.
The Chairman, Wema Bank Plc, Mr. Adeyinka Asekun said The bank continues to re-enact itself and is ruggedly determined to remain at the cutting edge of outstanding service delivery and superior returns.”
A past Managing Director of Wema Bank and a former Deputy Governor at the Central Bank of Nigeria, Mr Tunde Lemo also added that “When I moved to CBN in January 2004, there were 86 deposit money banks. Today, less than 20 of these banks are still surviving. The future is bright for Wema bank because this is a special brand. It is a very good brand and the worst times are over.”
The Managing Director, Wema Bank, Mr. Segun Oloketuyi while explaining the need for the rebranding said “We have been through many faces in our corporate life and where we are today thank God that Wema has been repositioned. When I joined Wema bank, the description were old school, old bank, processes that are not working, no technology and innovation.
“We put in six years of work to reposition the bank so we gave a contemporary institution like others operating in the same industry. And having done that, we thought it fit to give a new look to Wema bank.
“The distinct interconnected lines represents the bond we share with all stakeholders. Purple remains the colour for royalty and strength and this purple is more attractive. From Monday, this is your new logo and we are sending out a brand meaning commitment to service, innovation.”