Jay-Z and Rihanna have teamed up with beer brand Budweiser to help launch its global campaign ‘Made for Music’.
The 43-year-old rapper is using his company Roc Nation and his successful signing RiRi to help the campaign celebrate ‘music’s unique power and influence in bringing people together.’
Made for Music, the brand’s first push using music as a platform, features the superstars as dual celebrity centrepieces.
The black-and-white adverts, directed by Mark Romanek, star the 25-year-old Bajan beauty and her boss and showcase the many ways people create.