Behold, the only thing greater than the Apple Watch Edition, the $114,995 diamond-studded Lux Watch Omni, an 18-karat gold customized version of Apple’s smart watch.
Offered in both 38mm and 42mm sizes, Brikk, the company behind the customization, also sells a pink gold and a platinum version of the pricey watch.
For the budget-conscious, the company offers the $49,995 Lux Watch Deluxe which, like the pricier version, is layered in yellow gold, pink gold or platinum and features a diamond-studded Digital Crown, watch face and band.
But while the insides of the all the Apple Watches are the same, some would-be consumers of this luxury mod may be wondering which base materials (watch case and band) Brikk’s customizations will be layered upon. The company told Mashable that the customizations will use the Apple Watch with the stainless steel case and the Link Bracelet band.