Spinlet, Nigeria’s leading music
download and streaming service has unveiled its debut
original web series; I Go Blow with a screening of the first three
episodes at a special edition of its monthly Karaoke Night which held
at the upscale restaurant, The Arena in Lagos.
The launch of the web series provided an opportunity for various
stakeholders within Nigeria’s music value chain, from OAPs to artistes
as well as popular Nollywood stars to relax and unwind in a convivial
atmosphere. Some of the personalities who graced the event and also
featured in I Go Blow include Tuebi Abidde, popularly known as Tuale
of Wazobia 95.1 FM, Ife Salako also referred to as Ifektive of Naija
102.7 FM, radio diva, Omotunde Adebowale, Lolo 1 of Wazobia FM,
actress and producer, Judith Audu, MTV Shuga leading man, Emmanuel
Ikubese as well as newcomer and lead actor for the series, Segun Dada,
also known as Jaygo.
The launch of I Go Blow – a collaborative effort with SMAT Media –
showcases Spinlet’s move into wider media distribution, in addition to
its core service offerings of promoting and selling music. Interwoven
with comedy, the web series explores the issues that real artists face
on their path to success. The main character, Xtra Large is a true
reflection of many artists and their daily interactions with key
stakeholders like radio On Air Personalities who are instrumental in
the development of their music careers. Spinlet has also rolled out
other original video content, including Lyrically Speaking and The
Spindeck Show, targeting music lovers worldwide.
According to Rotimi Fawole, Head Business Development, Spinlet, “Our
reason for exploring the web series market is based on the fact that
Nigerians – and in fact Africans at large – have a penchant for
comedy. It just makes sense to give them something funny with strong
didactic elements while providing insights into the various scenarios
that confront emerging artists. I Go Blow could not be more apt, as
there are scores of artists, who because of desperation are ready to
do absolutely anything to get ahead in the industry,” he said. Fawole
also said that Spinlet recognizes the importance of supporting
upcoming artists and has plans to work with SMAT Media on subsequent
productions.
The past eighteen months has seen the Spinlet brand as well as its
value offerings evolve rapidly as part of its #SpinletReloaded
campaign. From the launch of a new streaming and download service
website built specifically with the mobile market in mind and updated
features such as the improved user interface and smoother payment
options, Africa’s biggest download and streaming platform is ready to
do even more for Africa’s stars.