The Kardashian name is certainly a strong one and it seems Rob is going to be using it to the full extent.
Reports indicate that the only Kardashian male along with baby mama and wife-to-be Blac Chyna will command at least a fee of £1m for exclusive photos of their coming baby.
TMZ reports that the pair has spoken to at least 7 photo agencies but also have stipulations: They must be in the photos, the photos must be intimate in nature and there must be a heartwarming interview afterwards.
The photos would go to the highest bidder which means that the £1m figure is really just the starting point and they could stand to make much more.