Don Jazzy took to Twitter yesterday, to advise growing artists to market their projects and not rely only on their talents.
He cited this with Davido’s album, where he stated that the artist although being a legend, is marketing his project and not having to ‘form’.
Don Jazzy said “Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag”
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag. 🤍🐘
— ITS DONJAZZY AGAIN. 🐘 (@DONJAZZY) April 10, 2023
Don Jazzy as a music executive has always stated that growing artists should learn to put themselves out, as this will enable them to be discovered, as he has stated countless times that his discovering artists is due to finding them on the internet space.
This was how he discovered artists such as Magixx, Bayanni, Boy Spyce and Ayra Starr.