Diamond Bank PLC, a leading player in the Nigerian Retail Banking space has launched a sequel to its highly successful master brand campaign. Titled ‘You Need A New Bank part 2’ the TV commercial demonstrates the Bank’s unique offerings which have won it the pride of place amongst Nigerians.
Featuring ace comedian – Bovi, the new TVC features various scenarios where people are faced with challenges in making basic banking transactions and Bovi shows up to offer them solutions to the challenges.