Kim Kardashian’s mobile game generated more than $100 million dollars in its first five quarters after its release.
Kim Kardashian: Hollywood, which was launched by Glu Mobile in June 2014 as a free app, has now been downloaded more than 42 million times.
Players have logged in around 3.29 billion sessions – the equivalent of 35,000 years in the game, Glu Mobile CEO Niccolo de Masi made this revelation during a conference in Las Vegas.
Kim Kardashian: Hollywood can be downloaded for free but users are encouraged to spend their real money to buy K Stars, the game’s currency.