Jumia Nigeria says the launch of its clearance sales tagged: “Everything Must Go”, is targeted at boosting and encouraging New Year shopping among Nigerians and help them save money.
Its Head of Engagement Marketing, Olamide Amosu, said on Monday that the campaign would run from Jan.14 to Jan. 31.
Amosu said that the festive season was already winding up and Nigerians had spent a lot of money to have a memorable celebration.
She said that due to the increased spending of Nigerians during the festive period, a significant number of them might postpone their shopping.
Amosu, however, said that with the Jumia Clearance Sales and the accompanying discount, January would be a time to shop without spending much.
“The purpose of the clearance sales is to change the perception of Nigerians that January or the New Year is the month to hold back on spending,” she said in a statement.(NAN)