Joe Wicks, a fitness coach is set to make £10m from his online work out classes during this coronavirus crisis.
Joe Wicks, 33 has sure taken advantage of the coronavirus lockdown which has forced millions of people to remain locked up in their homes to prevent the continuous spread of the virus.
Via his home exercises on his YouTube channel during the coronavirus lockdown, Joe has racked in a huge £1.2m due to people signing up for his 90-day diet and exercise plans.
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His YouTube channel has raised £200,000 for the NHS, and as if that wasn’t enough, there are rumors that Nike and Adidas are in a fight over who will sign the fitness guru in a £5m endorsement deal.
According to Celebrity PR and Publicist Hayley Smith, Joe could be set to earn a huge £10million from lockdown, which sees him earning £10k per instagram post and £7500 per YouTube video.
Hayley Smith told Metro.co.uk: “Joe is the perfect example of someone who has used and adapted this brand to stay relevant and build on his business during lockdown.
“Pivoting his business to cater for families at home, running PE lessons, as well as trademarking his name have been great decisions and showcase his savvy business sense.
“Relevance also plays a part here. He hasn’t just been creating content, he has been creating content that is free, relevant, relatable and interactive for his audience.
“This has made him relevant, accessible and active – three key things that brands look for in influencers. This paired with a continually expanding fanbase (he gained 1.2million new subscribers in the first week of lockdown), it’s no wonder that Joe has been swamped with offers of endorsements.
“In terms of fees, with Nike and Adidas currently fighting over him, offering £5million deals, an expected £500,000 made from his PE videos, which he has said he will donate to charity, and an expected food range and existing endorsements, on top of the £1million (approx) he earns monthly, it looks like Joe is set to sit pretty at the end of lockdown, earning an approximate of up to £10millon from lockdown.
“Joe also has a wonderful likeability factor as well, which works for both his audience and brands. I think Joe, and other influencers who have made themselves relevant in this climate, are definitely turning the term ‘influencer’, and what it means to be one, on its head.”
Joe Wick has definitely taken advantage of this coronavirus crisis.