Founder of Iroko TV Jason Njoku revealed the reason behind Konga being sold to Zinox finally putting rumors of mismanagement, theft and other wild allegations to rest.
While lamenting the loopholes in the business climate in Nigeria, Jason stated that Konga’s founder Simdul Shagaya and his partner gave their best to create a successful business model of their e-commerce platform in Nigeria. One of their strategies according to Jason was the sale of goods at discount prices surprisingly high though it resulted in low returns.
He dismissed any notions of crime or theft contributing to the new development though he admitted issues of fraud the company faced from within and from external influences.
He blamed overspending as the root of the problem saying “There was overspending on everything because that’s what they felt they needed to do to “win this market”. There was no sense of impropriety. They gave it their best and the market, this bleeping horrendously difficult market Nigeria, this market which turns dreams to ashes daily, just wouldn’t yield.”
He was of the opinion that Simdul Sghagaya licks his wounds and move on letting what has happened to be in the past.