IROKOtv has reportedly signed a partnership deal with Internet Television giant Netflix, famous for shows such as House of Cards and Orange is the New Black.
While the terms of the partnership isn’t clear yet, Jason Njoku, the CEO of IROKOtv in a blog post said “This is something I yearned for with YouTube so many years ago, and was ultimately the reason I created IROKOtv.
“I think about competition in many dimensions. When I burn bridges to focus, they burn. IROKO’s focus is on Android, super encoded and compressed downloads in Lagos. We have established a beach head.
“We want to win Lagos. Scratch that. We need to win Lagos. I am betting the entire company on it. We are bringing Internet TV to Africa. Lagos first. City by city, thereafter. We are still trying to establish the right price, access (downloads vs streaming) and content mix to drive this mandate. African movies on Netflix has little impact on that, remember, and I have said this numerous times.”
Leave a Reply