Google Nigeria, has acknowledged the massive growth in online businesses and advertisement in the country.
The search giant has emphasised on increase in future opportunities in the Nigeria market.
The new initiative of Google, the Adwords is helping advertisers save lots of money and efforts by targeting and reaching their customers in a more scientific way.
The Head, Agency Business Development CEEMENA and Country Manager for new Market in Central Eastern Europe, Mr. Goetz Trillhaas, who disclosed this in Lagos, said the rate of Internet adoption in Nigeria was growing very rapidly.
Trillhaas said Google’s Adwords initiative is aimed at providing agencies and their teams with a comprehensive strategy-focused training on the latest tools and best practices of managing accounts.
Already, the International Telecommunications Union and the worldinternetstat.com said there are over 48.3 million people online in the Nigeria, representing 28.4 per cent of the population, all sharing and communicating.
He said: “The Nigerian Communications Commission estimated that there were 12.5 million active Internet subscriptions in Nigeria in January 2013, and this number is growing. The ITU projects that the number of people online in Nigeria would have risen to 70 million by 2015.”
Trillhaas said Adwords was helping advertisers to save a lot of money and efforts by helping them to reach their customers in a more scientific way.
He added that as consumers become more price-conscious, they spend more time online, researching purchases and finding good deals – even if they go on to make their purchase in an actual store, everything (search engines, social networks, blogs) plays a large role in driving that purchase.
Trillhaas said: “Businesses that want to be online to reach these consumers can market themselves in a way which is flexible, targeted, and cost effective which means they can get more value out of every naira they spend.
“Advertisers are able to connect with potential customers at a time when they are searching for information, which makes it far more likely that this potential will turn into new sales. Instead of taking a scatter-gun approach, search marketing enables advertisers to target warm leads.”
Speaking today, Country Manager, Google Nigeria, Juliet Ehimuan, pointed out the advantages of Adwords to Nigeria, saying, “there are fragmentation of media, more scientific approach; change in decision making process; ability to reach customers at the right time; payments by results and huge returns on investments.”
Ehimuan added that professional training in the effective use of Google advertising programmes will be beneficial to certified partners.