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Gionee to launch A1 at Mobile World Congress 2017

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Gionee Communication Equipment Co. Ltd, will launch a brand new smartphone A1, at the Mobile World Congress (MWC).

Mobile World Congress is the world’s largest gathering for the mobile industry, organised annually by the Groupe Speciale Mobile Association (GSMA) in Barcelona, Spain.

Groupe Speciale Mobile Association (GSMA) is an association of mobile operators and related companies devoted to support the standardisation, deployment and promotion of the GSM mobile telephone system, The Nation reports.
It represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem.

Speaking ahead of the February 27, world forum, the Marketing Director, Gionee Nigeria, Mr Somoye Habeeb, said the phone which has a long-life battery and equipped with sensational selfie camera, and dual cameras for enhanced photo quality will be in the class of high-end devices that will be officially launched in Spain.

According to Gionee’s research into consumer needs in India and Africa, Habeeb said: “Handsets with a better selfie performance and seamless user experience are becoming increasingly popular with local consumers.

Users expect to be able to take bright, beautiful and natural-looking selfies at any time of the day or night. The younger generation regard selfies as an expression of themselves and they tend to share their photos through various social channels whenever and wherever they are.”

Gionee, he said, has noticed this increasingly popular trend and has devoted itself to the evolution of the selfie experience.

“At MWC 2017, we will launch a product which combines its traditional feature, its long-life battery, with outstanding selfie features and performance, that will enable users to capture their unique beauty through the camera.

The new device will be equipped with a function that will allow users to tailor the lighting effects to that of a professional photography studio,” he said.

He added that the firm will continue to feature their long life battery and leverage integrated solutions to guarantee the super battery. “The large battery capacity combines an ultrafast charge through dual charging chips and excellent power-saving system.

“As a leading smartphone manufacturer in China, Gionee is always pursuing evolution and globalisation. William Lu, President of Gionee, will be happy to share his insights into the global smartphone industry and future trends at Hall 8, NEXTech Theatre C on February 27 by 11:00 am.,” he said.

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