The Federation of Tourism Associations of Nigeria (FTAN) has launched a TRIAC mandate to strategically reposition the federation for sustainability in the tourism industry.
Its National President, Mr Nkereuwem Onung, made the disclosure at the National Tourism Transortation Summit and Expo held in the Abuja on Thursday, a statement said.
He said that the TRIAC entailed Tourism Marketing, Research and Development, Insurance Policy, Advocacy and Capacity Building.
Onung said it was time to give meaning to tourism in terms of practical innovation and creativity that will re-engage and give stakeholders the pride of place in the tourism business and its allied sector.
According to him, this is done to grow domestic tourism market and position Nigeria as a leading business tourist destination in Africa.
He noted that the TRIAC mandate will involve a strategic tourism marketing through the public and private sector partnership.
He said this was for the identification of the needs, wants and satisfaction of the segments market in the planning and designing of local, regional, national and international tourism products.
” Nigeria is a dynamic entity with diverse opportunities and market segments and to actually give the best to the consumers of our rich and robust potentialities.
” There is serious needs for a comprehensive marketing model to basically meet the demands of the various target markets,” he said.
Onung identified Research and development as major factors in determining the pace and workability of the mandate.
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He said this will help in measuring and assessing information for decision making, understanding the characteristics, preferences, attitudes and opinions of visitors.
He noted that insurance was an unavoidable component of tourism advisory as it was a way of providing travel safety and quarrantees of compensation.
He explained that insurance would take care of making the industry safe for both the sellers and buyers tourism products and services irrespective of the demography of stakeholders and market segments,
“ FTAN with embark on lobbying government and other stakeholders in order to gain support and make recommendations.
“ We are also seriously looking into capacity building as a major yard stick in changing attitudes and behaviours through imparting knowledge and developing skills of persons in the industry.
“ On this ground, we have had talk with different industry based stakeholders on collaborations on making the capacity building bid a worthwhile effort to position the federation,” he said. (NAN)