First Bank of Nigeria Limited, Nigeria’s most valuable bank brand has thrown its weight behind the development of talent across the entire value chain in the entertainment industry at the 3rd edition of the Nigerian Entertainment Conference. This sponsorship is in line with the Banks initiatives to drive perception change, grow brand affinity among the youth and the upwardly mobile segment with great support for capacity building in the creative and performing arts industry. This year’s edition with the theme “Buying and Selling Nigerian Entertainment… and everything in-between” is scheduled for Wednesday, April 22, 2014, at Eko Hotel & Suites, Victoria Island, Lagos
The conference will attract sensational leaders and members of the entertainment industry in Nigeria to a learning and development session where Nigerian artistes and stakeholders will be exposed to leading practices in the industry in partnership with corporate organisations. In addition, the conference will study, acknowledge and adapt global trado-digital business practices to promote industry’s growth for a more profitable economy’ establish new thinking and discuss thought provoking issues that will resonate within the entertainment industry.
The conference would feature the Group Head, Public Sector Group, Lagos. FirstBank Mrs. Shade Omoniyi delivers a presentation on ‘Sustainable financing as a foundation for building a successful business’.
According to the GMD/CEO, FirstBank, Bisi Onasanya, FirstBank’s sponsorship of the conference accentuates the Bank’s, and indeed, the FBNHoldings Group’s position to drive enterprise in the Nigerian economy and promote the development of a creative and performing arts industry. The sponsorship is part of the Bank’s intervention programme in the arts under the auspices of its First@arts platform.