First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc and Nigeria’s most valuable bank brand, has thrown its weight behind the 27th edition of the All Africa Public Relations Conference, APRA Yaoundé 2015. The event themed “Africa Trending: Contemporary Challenges, Opportunities in Reputation and Crisis Management” will convene African captains of industry, top government officials, diplomats and key influencers to deliberate on the development of the African economy, whilst finding resolutions to the many challenges facing the practice of public relations in the continent of Africa. APRA Yaoundé 2015 is scheduled for May 12 – 14, 2015, at La Falaise Hotel, Yaoundé, Cameroun.
The Conference which coincides with the 40th Anniversary of Africa Public Relations Associations, will also be attended by His Eminence, Mr. Philemon Yang, the Prime Minister of Cameroun alongside other eminent media influencers, top notch business leaders and government officials involved in bolstering the business activities of their countries, corporate decision makers, key industry leaders and stakeholders across the Africa Sub-Region and the world.
In a statement by the Group Head, Marketing and Corporate Communications, Mrs. Folake Ani-Mumuney, the Bank would continue to support initiatives that will create opportunities for the advancement of the African continent. “We will continue to drive the discourse on development of our continent to place Africa on the same pedestal with industrialized economies”, she said.
As the leading financial services brand and Nigeria’s Most Valuable Bank Brand for the 4th consecutive time, FirstBank would be leading the workshop on “Effective Internal Communications/Employee Branding” at the event. This is in tandem with the Bank’s rich heritage, having survived 121 years, a feat very few global brands can claim. Mrs. Ani-Mumuney further reiterated that FirstBank is passionate about its people and would continue to build the brand from inside out. “Our outlook is premised on the fact that a Nigerian brand that wants to play in the international market place must undertake internal brand and employee engagement activities to ensure staff are committed to achieving ground-breaking business results”, she asserted.