Zimbabwean film, Cook-Off, a romance about a struggling single mother who finds love during a cooking competition, premiered on Netflix on Monday, a debut that its makers hope will propel the country’s small film sector to global audiences.
Zimbabwe often grabs headlines for its economic woes and political crises, but producer Joe Njagu said the film sought to project a different image.
“I wanted the world to know that there is more to Zimbabwe than what they hear. We also fall in love, we also enjoy nice food. We also have very nice stories,” said Njagu.
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With a production budget of only $8,000, Njagu said he used his personal relationships with the cast and crew to sign deferred contracts and to bring on board studio owners and equipment hire companies without making an immediate payment.
The low budget film was shot in 2017 but very few people in Zimbabwe had heard of it, even after it won several awards at international film festivals, including in the Netherlands, Durban and United States.
Everything changed two and half months ago, when Netflix, the world’s leading entertainment streaming service with 189 million paid viewers, came knocking on the door.
“It’s a big ‘hello, this is Zimbabwe we are here’. It’s an opportunity for us to introduce our content to the rest of the world. It’s really a big deal for us,” Njagu said.
He would not say how much the Netflix deal was worth but that it was enough to pay the deferred expenses and make a profit.
The film creators are now in talks with Netflix about possible future productions while television stations in Europe, Africa, the U.S. also want to air Cook-Off.
“It’s a different story, it’s no longer deferred payments, it’s now commissioned work, it’s now getting budgets to do productions,” he said.
“We can’t fall short anymore. This is the world stage.”