Roger Federer topped the 2020 Forbes magazine list of highest-paid global athletes announced Friday, leading the lineup for the first time with pre-tax earnings of $106.3 million (95.5 million euros).
The Swiss tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the first player from his spot atop the annual list since its 1990 debut, rising from fifth in 2019.
Federer’s haul over the past 12 months included $100 million from appearances fees and endorsement deals plus $6.3 million in prize money. His previous best showing was second in 2013.
“His brand is pristine, which is why those that can afford to align with him clamour to do so,” University of Southern California sports business professor David Carter told the magazine.
Portuguese football star Cristiano Ronaldo was second on the list at $105 million, $60 million in salary and $45 million from endorsements, with Argentine football hero Lionel Messi third on $104 million, $32 million of that from sponsorship deals.
Messi and Ronaldo, who have traded the top spot three of the past four years, saw their combined incomes dip $28 million from last year due to salary cuts when European clubs halted play in March.
Brazilian footballer Neymar was fourth overall on $95.5 million, $25 million from endorsements, while NBA star LeBron James of the Los Angeles Lakers was fifth on $88.2 million, $60 million of that from endorsements.
Tiger Woods, the reigning Masters champion and a 15-time major winner, was eighth on the list and tops among golfers at $62.3 million, all but $2.3 million from sponsor deals.
Woods topped the Forbes list a record 12 times before an infidelity scandal helped end his run.