Facebook and Instagram will start blocking teenagers under the age of 18 from viewing sexual content as from 2020.
Teenagers under the age of 18 will be banned from viewing sexualised adverts, fictional depictions of sex and artistic portrayals of nudity or sex acts, among others.
According to The Daily Post, the restrictions, which are due to come in on both platforms, will rely solely on teenagers inputting their ages, making it easy for them to lie and view inappropriate content anyway.
This new policy will also involve art depicting sexual activity which will also be hidden from viewers under the age of eighteen.
Andy Burrows, the NSPCC head of child safety online policy, told MailOnline.
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Andy said: ‘It is good to see Facebook taking steps in recognition of the fact that there is content on their platforms that’s unsuitable for children.
“But these measures look like little more than tinkering around the edges, rather than tackling the more profound clear-cut dangers from grooming and abuse every day on their platforms
“Facebook already has the tech to micro-target ads at under-18s so we simply can’t understand why they won’t use the same tech to put safeguards in place.