D’Prince, the owner of Jonzing World, a subsidiary of the well-known Mavin Records led by CEO Don Jazzy, has taken the music industry by storm once again. The announcement of a fresh addition to his roster, GDZILLA, has set the stage for another wave of excitement and anticipation among music enthusiasts.
Having successfully nurtured talents like Rave Lord, Rema, and Ruger under his record label, D’Prince has proven his knack for discovering and guiding artists towards great heights in their musical careers. Both Rema and Ruger have achieved remarkable success in their respective journeys, a testament to the effective management and support provided by Jonzing World as portrayed in these artists’ musical career.
In a move that highlights his innovative approach to artist unveilings, D’Prince opted for an unconventional reveal of GDZILLA. Instead of a traditional press release or announcement, he leveraged the power of social media, specifically TikTok, to introduce the new artist to the world. D’Prince’s choice to replicate the trending Kanayo O. Kanayo video added an element of intrigue and surprise, capturing the attention of online audiences and generating buzz around GDZILLA’s arrival.
This announcement video for GDZILLA has all the hallmarks of Kanayo O. Kanayo! 😂😂😂
— Joey Akan (@JoeyAkan) August 30, 2023
GDZILLA’s enigmatic persona draws parallels with the branding styles of Ruger, recognized for his distinctive one-eye patch, and Rema, who often appears with his signature teddy bear.