Colgate-Palmolive has unveiled celebrated actor Ali Nuhu as its brand ambassador for Northern Nigeria, following the successful launch of its ‘Yanga with Your Smile’ campaign in Kano State.
The campaign, designed to raise awareness about oral hygiene, drew a large turnout of Kano residents who benefited from free dental checks provided during the activation. According to Colgate, the initiative underscores its commitment to improving oral health in Nigeria.
Explaining the brand’s decision to collaborate with Nuhu, Colgate’s Regional Sales Manager for the North, Abdul Musa, highlighted the actor’s deep connection with northern audiences. “We are excited to have Ali Nuhu as the face of our brand in the North. His reputation and influence align perfectly with our mission to promote oral hygiene,” Musa said.
Nuhu, a prominent figure in both Kannywood and Nollywood, expressed his excitement about the partnership, noting the importance of promoting oral health. “I am proud to join hands with Colgate as its brand ambassador. My goal is to use my influence to encourage the use of Colgate products, which effectively address dental issues and improve oral health,” he stated.
He further urged Nigerians to prioritize their dental health, emphasizing Colgate’s proven effectiveness in combating cavities and maintaining healthy smiles. “Based on my experience, Colgate is the number one choice for anyone looking to maintain a healthy smile,” Nuhu added.