Chelsea’s new shirt deal with Yokohama Rubber is worth over £200 million.
The Daily Mail says the Yokohama agreement is worth £38m annually for five years plus another potential £30m in bonuses.
Chelsea’s new commercial chief Christian Purslow hired outside agency HTH, run by two former Manchester United executives, to help with his sponsorship hunt.
The deal becomes the second biggest in football behind United’s Chevrolet agreement.