Content creator Caramel Plug is currently making waves on Twitter for all the wrong reasons, finding herself embroiled in a controversy involving several cloth vendors who have accused her of not giving proper credit for the clothes she receives from them. The situation escalated when a cloth vendor alleged that Caramel had received free clothing from her but failed to fulfill her promise of giving credit in return.
The firestorm of criticism erupted just days after Caramel faced heavy backlash for not disclosing the name of a Nigerian brand she wore to an event, despite openly acknowledging the foreign designers of her shoe and bag. This lack of transparency raised eyebrows and triggered concerns about ethical practices in influencer marketing.
In response to the first vendor’s accusations, Ruchy, Caramel was accused of accepting a dress as a gift but neglecting to provide the promised credit on social media. Ruchy further claimed that Caramel had agreed to credit her in exchange for the free dresses but reneged on her commitment. Ruchy supported her claim with purported evidence, sharing screenshots of their conversations, which included an instance where Caramel mistakenly tagged the Spanish fashion brand, Zara, instead of giving credit to the vendor.
Amidst the ongoing drama, another vendor named Layi stepped forward to present a contrasting perspective. Layi shared her side of the story, including screenshots of her conversation with Caramel, which showed a clear payment receipt for the dress. Layi clarified that when customers purchase items from her, they are not obligated to tag her brand on social media since they have already fully paid for the product.
In response to the first vendor’s claims of Caramel using the dress to gain attention without acknowledging the source, Layi pointed out that the dress was indeed on display on her own page, debunking the accusation. She expressed her frustration with Caramel’s actions but emphasized that her focus remains on delivering quality products and appreciating loyal customers by occasionally gifting them items.