BUA Cement, a leading cement manufacturer in Nigeria has been announced as the “Cement Brand of the Year 2015” at the 2015 Marketing World Awards in Lagos on Saturday, November 7, 2015 beating other major manufacturers including Lafarge and Dangote Cement to clinch the award.
BUA Cement, a wholly owned subsidiary of BUA Group with factories in Obu, Edo state and Sokoto (through a majority stake in Cement Company of Northern Nigeria) is owned by BUA Group led by its Executive Chairman, Abdulsamad Rabiu.
According to Instinct Media, organisers of the Marketing World Awards, BUA Cement was given the award for its consistency in delivering superior product offerings as well as setting the pace for cement manufacturing in Nigeria. BUA Cement has also shown a very strong brand equity and leadership in its key markets and achieved a high perception of quality amongst users of cement in Nigeria.
Receiving the award on behalf of the company, O’tega Ogra, Group Head, Corporate Communications at BUA Group thanked the organisers for the award and said BUA Cement will continue to push the boundaries of innovation in its processes and products whilst offering an unparalleled level of service which has so far endeared it to its customers.
“To further entrench our place as a leading manufacturer, make cement more accessible as well as bring about a sustainable and fairer pricing regime, we are currently expanding our cement lines in Northern and Southern Nigeria by adding about 5million metric tonnes to our production capacity within the next 2 years. “
In its fifth year, the Marketing World Awards has been celebrating excellence, innovation and creativity as well as rewarding outstanding performance in various sectors of the economy. The theme for this year’s award ceremony was “Breaking the mould in marketing excellence” and the ceremony had in attendance major players in the marketing industry across various sectors of the economy, who gathered to celebrate outstanding marketing achievements in over twenty categories of the award.
BUA Cement currently operates cement manufacturing concerns across Nigeria as well as a 2million MTPA floating terminal, BUA Cement I. Its flagship 3.5million MTPA Obu Cement Plant in Edo State was supplied by the world-renowned FL smidth of Denmark with civil construction by Julius Berger. The company intends to increase its capacity to 10million MTPA by 2017.