After much anticipation, Apple finally launches its four-model iPhone 12 series during the Apple event that took place on Tuesday, 13th of October, 2020 by 6 PM GMT. The iPhone 12 mini, iPhone 12, iPhone 12 Pro, and the iPhone 12 Pro Max.
This is the first major revamp of the iPhone’s design since 2017’s iPhone X which introduced face ID and better screen technology.
SEE ALSO: Top 5 Smartphones to look forward to in 2020
The new iPhones come with an array of new technology which includes 5G wireless support, its new OLED super retina XDR display, and a squared-off design and new colors. The new iPhones come with a custom antenna design according to Apple and all models support mmWave 5G, at least in the US.
Apple updated its wireless charging with MagSafe for iPhone, a new charging coil design with a magnet that allows any compatible accessory such as cases and other docks to snap onto the back.
iPhone 12
Starting at a $799 price tag, the iPhone 12 features a lighter and thinner build, a 6.1″ screen, new OLED Super Retina XDR display, boasting 460 ppi pixel density, and Dolby Vision HDR support. The screen has a peak brightness of 1200 nits. It has a new Ceramic Shield protection layer on the screen as well. It uses the A14 Bionic which Apple claims is “up to 50 percent faster” than the leading chips in Android smartphones. It also features an aluminum design.
Camera: Dual setup with 12MP f2.4 ultrawide camera and 12MP main f1.6 wide camera, Night Mode available on all cameras, and night timelapse.
Colors: Black, White, Blue, Red, and Green.
Storage: 64GB, 128GB, and 256GB.
iPhone 12 Pro and Pro Max
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max get premium materials and three cameras, as well as LiDAR for depth mapping, AR and low-light autofocus. They are also bigger than last year’s 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max. The Pro models feature a stainless steel design (instead of the aluminum on the iPhone 12).
Camera: triple-camera system with 12-megapixel wide, telephoto, and ultrawide camera lenses. The wide camera now offers a faster f/1.6 aperture, which Apple says offers 27 percent improved low-light performance, while the 52mm focal telephoto now offers a 4x optical zoom range.
Apple also introduced “Apple ProRAW” which will offer existing computational photography benefits like its Deep Fusion and Smart HDR along with the flexibility of RAW photos. The format will be available across all four cameras and will let users adjust things like sharpening, color highlights, and more while still taking advantage of Apple’s existing photography enhancements. For video, it can record 10-bit Dolby Vision HDR.
Colors: Gray, Stainless Steel, Gold, and a new Blue.
Storage: 128GB, 256GB, and 512GB.
Pricing: The iPhone 12 Pro will start at $999, and the iPhone 12 Pro Max will start at $1,099.
As rumored, Apple is removing its included USB Wall brick and wired EarPod headphones from its iPhone 12 boxes, as part of the company’s environmental goals.
iPhone 12 Mini
With a starting price of $699, the iPhone 12 mini is a 5.4-inch model that sports the same features as iPhone 12- same features, just smaller, thinner, lighter, and of course cheaper. The iPhone 12 Mini’s size, price tag, and features, put it in direct competition with other value-friendly smartphones, such as the Google Pixel 5, and Pixel 4A 5G, Samsung Galaxy S20 FE.
Apple also unveiled its new HomePod Mini smart speaker which boasts of a completely redesigned audio architecture and uses “computational audio” to automatically adjust sound characteristics. This is smaller than the company’s 2018 HomePod speaker. With a price tag of $99, this puts it head to head with Amazon, Google Home smart speakers.
