Always, a feminine brand which is known for the production of sanitary towels has disclosed plans on removing the feminine logo from its products in order to accommodate Transgender men who have transitioned to female beings.
This decision was reached after several transgender men called out the Proctor & Gamble brand for being gender-hostile.
Ben Saunders who is famous for being a Campaigner for the LGBTQ community called out Always on Twitter in June, quizzing the brand why there were only feminine logos on their sanitary pads.
Melly Bloom another supporter of the LGBTQ community lent her voice to the cause, by lodging the same complaint demanding the reason, Always had to use the Venus sign on all of its sanitary towels.
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According to them, they felt excluded from the Proctor & Gamble brand who isolated the transgender and non-binary customer that buy their products.
Following the lodgement of the complaints, Always will henceforth remove its feminine logo from their Sanitary products in December 2019.