Africa’s leading entertainment company. MultiChoice on Saturday says it is inspiring a new wave and thousands of storytellers in Africa.
According to a statement signed by the organisers of Africa Magic Viewers’ Choice Awards (AMVCA), the entertainment company described storytelling as a core element of filmmaking,
“As the euphoria around the 7th Africa Magic Viewers’ Choice Awards (AMVCA) simmers down, it’s time to reflect on the impact of the prestigious awards ceremony and how the creative industry in Africa continues to benefit in many ways.
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“Storytelling is a core element of filmmaking and storytellers are revered for their ability to effortlessly tell stories that evoke emotions and create memories.
“The AMVCA is a celebration of African talents and through it, MultiChoice is inspiring thousands of African storytellers.
“The pay-TV company is inspiring a new wave of storytellers in Africa through its multiple local channels and huge broadcast network, it said.
According to the statement, this was done by providing premium entertainment to millions of people across the continent through its channels, especially Africa Magic.
It added: “MultiChoice is providing talented African storytellers with a platform to thrive and shine.
“Storytellers are reaching an unprecedented audience with their works on the Africa Magic channels and they are being inspired to do more.
“Since the launch of the AMVCA in 2013, African storytellers, writers, filmmakers, directors and actors have been handed more incentives to tell better stories and produce world-class content.
“This, in turn, translates to mainstream visibility, credibility and an income boost.’’
It noted that the MultiChoice Talent Factory is also a 12-month fully-funded education programme that develops emerging TV and film talents in Africa.
The statement read: “This includes both theory and hands-on experience in cinematography, editing, audio production and storytelling.
“Apart from showing unbridled support for works by African talents through its many channels, MultiChoice is also investing heavily in original TV series and movie productions.
“The company is collaborating with producers on popular projects including reality TV series and consequently exposing more talented Africans to the world and growing the film and television industry.’’