As part of its continued drive to encourage savings culture in the youth and the unbanked segments in line with the reward initiative for its Customers, FirstBank, Nigeria’s best banking brand has announced the launch of the FirstBank Savings Promo Bonanza. The promo which kicked off in September 2014 will run for duration of 6 months till February 28, 2015 and winners will emerge based on the Monthly and Quarterly Raffle Draws to be held during the duration of the promo.
The first monthly promo draw which is scheduled to hold today will produce 360 winners of 32 -inch LED Televisions, 360 winners of Samsung Galaxy Tab 3, 360 winners of Home Theatre Systems and 50 winners of N50,000 cash prize each.
Speaking at a media event recently, Head, Consumer Banking, Mrs. Adebimpe Ihekuna said “The FirstBank Savings Promo Bonanza is a platform designed for enhancing savings culture in the nation and encouraging the youths as well as the unbanked to embrace the financial services system.” It is also designed to reward customers for their patronage and loyalty to the brand over the years in keeping with the Brands promise of putting customers first.
Adebimpe also added that the Bank has been changing lives in the last seven years, especially with the star prize winners of its past promos. During the ‘Big Splash Promo – Reloaded’ (February 2009 – August 2009) the star prize winner went home with a brand new Prado Jeep while the winner for ‘FirstBank Golden Promo’ (March 2010 – February 2011) got N10 million Naira. Ten (10) lucky Nigerians were sponsored to the UK, on an all-expense paid trip to watch the 2012 London Olympic Games live through the Save & Excel Promo (Oct. 2011 – September 2012). The star prize winner of the just concluded promo went home with a mouth-watering N50M worth 4-bedroom detached duplex in Lekki, Lagos. Thousands of customers have also won prizes such as refrigerators, gas cookers, salon cars, and cash amongst other gifts.
Speaking further on the promo, Head, Marketing and Corporate Communications for FirstBank, Mrs. Folake Ani-Mumuney reiterated FirstBank’s commitment to her customers’ needs and aspirations and enjoined them to continue to patronise the Bank whilst assuring of the Bank’s promise to continue to roll out innovative and tailored-fit products and services.
To ensure transparency and credibility of the draws, the promo process will be by the National Lottery Regulatory Council and world class consultants, KPMG.
To qualify for the monthly draws, existing customers need to increase their savings accounts with N10,000 monthly and allow the balances to stay in the accounts for a minimum of 30 days. Multiples of N10,000 increases on existing accounts will afford multiple tickets for the monthly draw; thus, increasing the chances of winning. New customers who open a savings account with N10,000 and allow balance to stay in the accounts for 30 days also qualify for the monthly draw. Multiples of N10,000 fresh deposits by new customers will afford them multiple tickets for the monthly draw.
To qualify for the quarterly draws, new and existing customers are to increase their savings account balance with N20, 000 consecutively for 3 months or a bullet minimum of N60, 000 unbroken for 3 months.
About FirstBank
First Bank of Nigeria Limited a subsidiary of FBN Holdings Plc is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
First Bank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,397 ATM’s and over 9 million customer accounts. The Bank has five (5) subsidiary companies, providing a comprehensive range of financial services.
The Bank has an international presence through its subsidiaries, FBN Bank (UK) Limited in London, and Banque International de Credit (B.I.C) in the Republic of Congo, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. In 2013, the Bank clinched the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Company in Infrastructure” in the Social Enterprise Reports and Awards (SERAs), “Most Innovative Africa Investor SRI 50 Company” in the Africa Investor Index Series Awards, as well as “The Best Company to Work for in Nigeria” and the “Most Innovative Human Resource Structure in Nigeria” by the Great Place to Work Award. Additionally, for two consecutive years, 2012 and 2013, the Bank has been named “Nigeria’s Number One Banking Brand” by Brand Finance Top 500 Banking Brands and “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Some other recent awards include “Best Banking Group in Nigeria” by World Finance Banking Awards, “Best Financial Reporting Company” by Africa Investor, “Most Innovative Bank in Africa” by African Banker Awards, “The Bank of the Year in Nigeria” by The Banker Magazine.