As the FirstBank anniversary promo reaches a home stretch, Mr. Frank Uchenna Kelechukwu has become a proud home owner of a 4-bedroom detached duplex in Lekki, Lagos, having emerged the grand prize winner of the mega savings promotion.
The FirstBank Big Splash promo, which kicked off in July 2013, featured the biggest rewards for the bank’s customers, with 12 winners of brand new Toyota Corolla cars, over 2,000 winners of various items ranging from refrigerators, standing gas cookers and 720 winners of N50,000 each.
The Big Splash savings promo according to the Head, Consumer Banking Services, Adebimpe Ihekunawas designed to reward customers for their patronage and loyalty to the brand over the years, especially in commemoration of the 120 years of memorable banking services in Nigeria. The promo alsoprovided a platform for creating and deepening awareness about savings culture in the country and encouraging the youths as well as the unbanked to embrace the financial services system.
This is the 5th season of the FirstBank Savings Promo and interestingly this year marks the 5th anniversary of Mr. Kelechukwu’ s savings account relationship with FirstBank. The Bank started 6 years ago to reward customers for their patronage and loyalty and is delighted to have Mr. Kelechukwu emerge as the proud winner of the grand prize, even as he joins over 6000 thousand customers of the Bank that have won prizes worth over N500, 000,000.00 in the FirstBank Savings Promo series.
Speaking at the official presentation ceremony, GMD/CEO of FirstBank, Bisi Onasanya stated thatthe Bank is committed to putting the customer first and would continuously generate initiatives programmes that resonate with customer needs and aspirations whilst delivering the ultimate gold standard of service always. “At FirstBank, we recognize the immutable merits of maintaining a “You first” mindset and culture, as a critical component of our business strategy. Our brand has evolved over the years, with strengthened brand muscles to match the constantly evolving expectations of today’s increasingly discerning stakeholders” he said.
Speaking on the integrity of the draw, the DG of the National Lottery Regulatory Council, Adolphus Ekpe stated that while the bank partnered with world class consultants, KPMG, to ensure adoption of global best practice. The draws, which grand finale took place in Port Harcourt on July 16, 2014, was fully automated and randomly selected winners for the various prizes. The e-draw was also audited from the back end to ensure that the numbers were not pre-selected.
Commenting further on the promotion, Folake Ani-Mumuney, Head, Marketing & Corporate Communications said the bank will continue to deliver memorable customer experience that is consistent, deliberate and differentiated, one that both delights and surprises. “We must remain dynamic by continuously innovating in line with the consumers’ changing preferences while re-aligning our operations in response to market trends. As a major player in the Nigerian economy, it is only logical that we must be the change leader and adapt to meet the needs of our consumers. For those desirous of taking advantage of the growth opportunities in Nigeria, there can be no substitute for our on-the-ground presence in Africa’s biggest economy. FirstBank has been investing continuously in Nigerian for the better part of 120 years. This experience has yielded many lessons that have continued to help us in developing and implementing strategies and initiatives for sustainable growth,” she said.
The promo which has been extended till May 2015 will see more winners carting away mouthwatering prizes in the next few months. Speaking on this, the Group Executive, Technology and Services, FirstBank, Akin Fanimokun emphasized that to emerge as one of the prize winners in the FirstBank promo, customers just need to save N10, 000 and leave it in the account for the monthly draw, while to qualify for the quarterly draw, a sum of N60, 000 must be saved and left in the account for a period of 90 days. He concluded by saying everybody is a winner in the FirstBank savings promo, but was quick to add that you can only be a winner if you participate.