Nigerian singer Lekan Osifeso Junior, popularly known as Lojay, has challenged the common belief that wealthy individuals have a competitive advantage in the music industry. In a recent interview with City 105.1 FM in Lagos, the “Monalisa” hitmaker argued that, in fact, it may be more challenging for artists from affluent backgrounds to gain support.
Lojay stated that Nigerians often engage in “rich-shaming,” making it difficult for artists from wealthy families to succeed. He explained that the perception is that these artists do not require assistance because of their financial status. “Rich kids don’t have an edge. If anything, they come into the music industry on the back foot,” he noted.
When asked if he experienced this phenomenon, Lojay confidently asserted his talent. “I’m undeniably talented. They can’t try that with me. Let them challenge me on the mic,” he stated. He emphasized that his upbringing did not influence his career positively, arguing instead that it posed unique challenges.
Lojay expressed that he has never resorted to “payola” or used his family’s wealth to promote his music. His talent, he believes, speaks for itself, and he remains committed to proving himself in the industry without leveraging his background.