The much talked about Arsenal Football Club Crypto Fan Token, which launched in 2022, has made gains from 74 cents to just over $1.5 in March and April.
The North London club’s fan token which was launched to much fanfare in 2022, hit an all time high of $150, in a classic pump and dump fashion like most of the crypto market.
The instrument which trades as $AFC or AFCUSDD is, according to Coinmarketcap, the “official fan token” of Arsenal FC– the London-based football club, also known as the “The Gunners”. In the summer of 2021, Arsenal signed a contract with Socios.com, an app that is built on the Chiliz blockchain, and in August of the same year, the AFC token was launched. Chiliz is one of the world’s leading blockchain providers for the entertainment industry, while Socios.com leads the blockchain industry in sports media.
AFC fan tokens offer their holders an advantage to influence the life of the club, as well as take part in polls on various decisions related to the team. AFC owners are among the first to get access to fresh content, as well as participate in quizzes, competitions, games, and receive certain privileges. Furthermore, each AFC owner can become part of the gamification process and influence marketing techniques focused on the interactions between the football team and its fans.
Some fans have been speculating about the fate of the token, especially as the Gunners make a final stand for the title race against the Manchester City in the 2023/24 season. Arsenal are currently top of the English Premier League table, leading Pep Guardiola’s Manchester City by 1 point, with 4 games left to play.