In a surprising turn of events, former Big Brother Naija housemate Seyi Awolowo has shed light on the alleged reasons behind brands’ reluctance to sign his fellow reality TV star and junior colleague, Dorathy Bachor. The revelation comes in the wake of Dorathy’s pivotal role as a jury member during the live eviction show on Sunday, August 6th, where she saved Seyi from eviction.
During an engaging conversation with other housemates, including Adekunle, Venita, Frodd, and Mercy, Seyi candidly disclosed a potential factor affecting Dorathy’s brand endorsements. Seyi’s revelation pointed to a sensitive issue – Dorathy’s romantic entanglement with Brighto, a fellow housemate within the Big Brother Naija house. Notably, Dorathy had openly acknowledged engaging in intimate activities with Brighto, specifically mentioning giving a blowjob.
Seyi’s statement underscored a possible reason for the hesitancy of companies to associate themselves with Dorathy. According to Seyi, the candid and explicit nature of her admission on national television might be a contributing factor to the reluctance of brands to partner with her. In the world of brand endorsements and partnerships, maintaining a certain image and reputation is crucial. Seyi’s perspective implies that companies may be wary of affiliating with someone whose public declarations have been deemed controversial and potentially damaging to their brand’s image.