Dami Oniru is the newest Spotify Fresh Finds Africa artiste, getting the nod for November.
Segun Akande, Senior Account Manager at Irvine Partners, which manages Spotify’s public relations, said this in a statement emailed to The Herald on Wednesday.
As Fresh Finds Africa artiste for the month, the soothing Soul and R&B singer-slash-producer will be featured on the eponymous playlist while also getting access to tools and initiatives packaged to inspire artistes on the path to long and fruitful careers, the statement said.
Commenting on Dami Oniru’s selection, Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa says: “The Fresh Finds Africa programme is designed to elevate exciting talent and Dami Oniru is one of the most impressive new voices on the continent. We’re excited to expose her to new audiences and give her opportunities to take the next step as an artist.”
Born Bri’ana Oniru Edwards, Dami Oniru first broke out with the hit single Iyawo and her sophomore single Fallin. Following a handful of guest verses on both sides of a brief hiatus, she released her debut EP, Bri’s Lounge in 2019.
Dami Oniru’s music harmonises R&B, soul and African instruments, with a sprinkling of trap. An inspired artiste, Dami sees music as her second nature. Her moniker comes from a studio session where she randomly sang her name and envisioned people singing back. To bring that dream to life, she has managed to interweave three facets of a career: music, fashion and tech, while setting her own standards for herself.
Coming just as her new EP sates old fans, Dami Oniru is inspired by the opportunity to join a roll call of amazing talent, and be exposed to even more new ears.
“It’s an absolute honour to be chosen as Spotify’s Fresh Finds Africa artist for November 2022. I’ve always hoped to reach heights where anyone can have access to and connect with my music, so this is a dream come true,” the singer says.
Earning great reviews, her new EP Matter of Time has been described as her most cohesive project yet. She produced it herself, alongside longtime friend and collaborator, Remy Baggins, and it captures the singer’s range in melody and vivid lyrics. She paints snapshots of her growth, experiences and aspirations in songs like Emotions and Soft Life.
Every month Fresh Finds Africa spotlights one artiste selected by the Spotify Music team.
It is an important aspect of Spotify’s initiatives, including RADAR and EQUAL, created to support the African music scene.