Bergedorfer Bier is a German beer and they have most definitely put themselves on the map with their new ad campaign.
The ads feature men cradling their beer guts the way women would cradle their swollen bellies when pregnant.
The shots were developed with the help of German ad firm Jung von Matt. The beer’s tagline couldn’t be more apt; “Bergedorfer Bier – brewed with love”.
People have been finding the photos amusing ever since they made their way online a couple of days ago. You can see more hilarious images below.