For super producer and Mavin label boss Don Jazzy, social media is more than just a platform to socialize but a veritable tool for business. He gave insights into how he used the social media to establish his music empire.
According to him, the Mavin Records now reaches a total of 6.5 million fans via several platforms including Facebook, Twitter and Instagram. The group which pride itself as the most influential music label in Nigeria parades a total of seven artistes including himself.
He told Techcabal: “Social media has evolved into an important component for myself and the label. In total, we reach over 6.5 million fans daily thanks largely to the six amazing artistes that we have; Tiwa Savage, Dr. Sid, D’Prince, Di’Ja, Reekado Banks and Korede Bello. We use social media to announce new songs from which we get real-time feedback. With real-time feedback and sentiment analysis, we can sense if a song will be a massive hit record within a few hours. Without social media, this would not be possible.”
Going further, he added: “These platforms also give myself and the artistes an avenue to keep fans up to date with our activities on a daily and sometimes real-time basis. It has become so important that we recently brought in Tunji Afonja. He is our Chief Digital Officer and oversees all our social media and digital platforms. We are active on nine platforms, ranging from YouTube to Instagram. This will increase to over 12 platforms within the next two years. We need to manage, grow them and harness the plethora of data about our listeners and fans, helping us make more informed decisions.”