The Camp Nou icon stands as one of the most financially lucrative sports figures globally. What makes his move to the United States even more unique is the innovative contractual agreement that grants him a share of the revenue and profits generated from his arrival in the States. This distinctive arrangement was facilitated through collaborative contracts forged with some of Major League Soccer’s (MLS) top commercial partners.
Interestingly, both Lionel Messi and these commercial partners have pre-existing relationships with the same brands. In the case of sportswear behemoth Adidas, Messi has maintained a partnership with the company since 2006. Meanwhile, Adidas recently inked a monumental $830 million (£653 million) extension, solidifying their role as the official supplier of kits and soccer balls for the league over the next six years.
7 Unknown Facts About Lionel Messi’s Move To Inter Miami
The 36-year-old soccer sensation is poised to reap the benefits of any upsurge in merchandise sales resulting from his arrival in the United States. A similar agreement has been established with the technology giant, Apple, which may entitle the superstar to a portion of the revenue generated by new subscribers to the MLS Season Pass.
Apple has been making substantial moves in the realm of sports content, having produced a four-part docuseries chronicling Messi’s triumphant World Cup campaign in Qatar in 2022. This docuseries is set to be available for streaming on Apple TV+. Additionally, earlier this year, Apple secured a staggering $2.5 billion (£1.87 billion) deal with MLS, spanning the next decade and granting them the rights to stream league games on their platform.
This multifaceted partnership not only underscores Messi’s immense star power but also highlights the evolving landscape of sports and entertainment, where athletes, brands, and tech giants collaborate to reshape the industry’s dynamics.
Messi’s deal with Inter Miami has been termed one of the most lucrative deal in the history of football, HeraldNG brings you 7 unknown facts about Messi’s record-breaking deal with the American club, see below;
1. The Secret Negotiations:
The negotiations for Messi’s transfer to Inter Miami were conducted discreetly, away from the media’s prying eyes. The secrecy was essential to avoid leaks that could have disrupted the deal.
This level of confidentiality demonstrated the determination of Inter Miami’s ownership and management to make the signing of Messi a reality. It also showcased their ability to operate shrewdly in the competitive world of soccer transfers.
2. Beckham’s Influence:
David Beckham’s relationship with Messi was pivotal in making this move happen. The two had developed a strong friendship over the years, and Beckham leveraged this connection to convince Messi of the project’s potential.
Beckham’s star power and reputation in the soccer world played a significant role in convincing Messi that Inter Miami was the right club for him.
3. Family’s Miami Connection:
Many were unaware of Antonela Roccuzzo’s ties to Miami. Her family had been living in the city for several years, which made the transition more seamless for Messi’s family.
The presence of family in Miami provided a sense of familiarity and comfort for the Messis, making it easier for them to adapt to their new surroundings.
4. Record-Breaking Contract:
Messi’s contract with Inter Miami was not just about his salary. It included groundbreaking terms, such as equity in the club. This meant that Messi wasn’t just a player; he had a vested interest in the team’s success.
The financial details of the contract sent shockwaves through the soccer world, setting a new standard for player compensation in the MLS.
5. Brand Building:
Inter Miami recognized the marketing potential of signing Messi. His global fan base and appeal helped the club gain international recognition and attract sponsors.
The partnership with Messi was seen as a strategic move to elevate both the player’s personal brand and the club’s profile, benefiting both parties.
6. The Miami Lifestyle:
Beyond soccer, the allure of Miami’s lifestyle played a significant role. The city’s vibrant culture, beautiful beaches, and diverse entertainment options were alluring to Messi and his family.
The move allowed Messi to enjoy a more relaxed pace of life while continuing his soccer career in a place known for its quality of life.
7. Academy and Community Engagement:
Messi’s commitment to spearheading a soccer academy and community outreach programs demonstrated his dedication to giving back to the community. This went beyond his role as a player.
Inter Miami’s vision was not just about on-field success but also about nurturing local talent and making a positive impact on the community.