Nigeria’s Finest and Legendary Pop star, 2face Idibia was announced yesterday as the brand ambassador for Campari, making him the first ever Nigerian ambassador.
Speaking during the announcement, the Head of Marketing of Brain Munro, a company in charge of handling promotions and distribution of the liquor, Abayomi Ajao said: “The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.”
Abayomi added that: “We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.”
“2baba is a stylish person, a humble person. Campari is that brand that’s subtle. We feel that 2baba is a charismatic person, we feel that he has the energy, he has everything to collaborate with. So, on behalf of the company, I announce to you 2baba Innocent Ujah Idibai as our ambassador, thank you.”